Educational Workshops

Educational Workshop I

Fresh from the Farm Field Trips
Tampa Convention Center – Rooms 18 & 19
Friday, March 2, 2018
8:00am – 9:15am

The SEPC is thrilled to present our first educational session of the conference, the Fresh from the Farm Field Trips, a video series that brings the farm to Southern Exposure attendees by providing them with a fun and educational virtual field trip experience to learn more about the grower/shipper side of the produce industry.

This year’s Fresh from the Farm Field Trips will feature four SEPC member farms:

  • B&W Quality Growers in Fellsmere, Florida
  • Florida Classic Growers in Haines City, Florida
  • Nickey Gregory Company in Atlanta, Georgia
  • Robinson Fresh in Tifton, Georgia


We’ll be guided by our very own Elvis (Michel Jenks of ReedTMS) through the growing, packing, and shipping practices that each farm employs, participate in a live Q&A, and end with an in-person visit from the following growers/shippers:

Todd Gosule
Executive Vice President of Sales & Marketing B&W   

Al Finch
Florida Classic Growers

Andrew Scott
Director of Marketing & Business Development
Nickey Gregory Company, LLC

Michael Castagnetto
Vice President of Global Sourcing
Robinson Fresh

The Fresh from the Farm Field Trips are unique to Southern Exposure whose success continues as an annual educational workshop experience during the conference featuring different SEPC member farms from across the country.

Educational Workshop II

The Power of Produce
Tampa Convention Center – Rooms 20 & 21
Friday, March 2, 2018
9:30am – 10:45am

After a successful workshop collaboration at the SEPC’s Southern Innovations Organics & Foodservice Expo, the Southeast Produce Council is thrilled to be teaming up with the Food Marketing Institute (FMI) to present its signature research, The Power of Produce, at Southern Exposure 2018. This innovative union will result in the unveiling of future Power of Produce reports at the SEPC’s Southern Exposure beginning in 2019.

Food Marketing Institute proudly advocates on behalf of the food retail industry. The Power of Produce analysis reveals shopper habits regarding fruits and vegetables pre-trip, in-store, and at home, as well as hundreds of shopper suggestions on how to improve the produce department. For food retailers looking to use the produce department to set themselves apart, this report gives insights into the shopper’s produce purchasing process and the real power produce can bring to their store’s business. The analysis, conducted by 210 Analytics and supported by data from IRI and Nielsen, also reveals strategies for food retailers to consider as they bolster their produce merchandising and marketing programs. The research previously made possible by the generous support of Hillphoenix and Yerecic Label will now receive additional funding from the Southeast Produce Council, as well, creating a dynamic unification within the produce industry.

FMI Vice President of Fresh Foods Rick Stein commented on the partnership saying, “Food retail continues to be the produce stronghold, so the opportunity to debut research that offers an in-depth look at produce through the eyes of the shopper at the premier platform for the produce industry complemented our goals for reaching an insights-hungry audience. I look forward to annually presenting the findings at SEPC’s Southern Exposure featuring some of the produce industry’s most influential professionals.”


Rick Stein
Vice President of Fresh Foods
Food Marketing Institute

Anne-Marie Roerink
210 Analytics, LLC









Randy Riley
Director, Produce Merchandising
The Kroger Co.




Jacob Krempel
Associate Director of Produce Operations


John Ruane
Chief Merchandising Officer & Senior Vice President


Educational Workshop III

Connecting the Dots: Traceability & Transparency Through Blockchain Technology
Tampa Convention Center – Rooms 18 & 19
Friday, March 2, 2018
11:00am – 12:15pm


The Southeast Produce Council will hear from the following group of industry panelists discussing trends in blockchain technology:

Brigid McDermott
Vice President of Blockchain Business Development

Frank Yiannas
Vice President of Food Safety

Brendan Solan
Director of Supply Chain Platform

Melanie Nuce
Senior Vice President of Corporate Development