General Session Keynote Luncheon
Location: Northern Hemisphere
Saturday, March 11: 10:00am – 12:15pm
Keynote Speaker: Willie Robertson
Willie Robertson is the CEO and resident prankster of Duck Commander. Over the years, he has taken the company from a living room operation to a premiere destination for all things outdoors.
Willie says his negotiation and sales skills were cultivated at a young age, when he and his mother, Kay, sold fish at the market. While he says, “being a redneck millionaire has its perks,” he admits that working with family is trying at times.
In 2006, Willie expanded the family’s brand to include more than just duck calls with the launch of Buck Commander. Willie and the “Buckmen” travel throughout the country chasing white-tailed deer and enjoying time at the hunting camp. They also find time to make the Buckmen series of DVDs along with the popular television show Buck Commander: Protected by Under Armour on the Outdoor Channel.
As the executive producer of Duck Dynasty and Buck Commander, Willie is able to combine his passion for the outdoors with his natural ability to entertain. While the Robertsons’ story is a great example of entrepreneurship and dedication, it is alsoabout love, faith and putting family first. You can read more about Willie and his wife Korie in the New York Times bestseller, The Duck Commander Family.
Willie loves enjoying the outdoors with friends and family, especially at his home in West Monroe, La., with his wife Korie and their children John Luke, Sadie, Will, Bella, and foster daughter, Rebecca. When he is not working, you might find Willie on his tractor bush-hogging a field – earphones blaring as he conceives the next idea to keep his companies ahead of the game.